Friday, January 29, 2010

James Cameron Sinks His Own Ship


"Avatar" can’t be stopped. While the doe-eyed rainforest warriors have yet to overtake the Caped Crusader in “The Dark Knight,” (in domestic sales) the oversea box office has surpassed James Cameron’s other indie flick, Titanic. Raking in $1.859 billion in the process, "Avatar" offers more than just a pretty face and $13 ticket price.

Leaving the visuals out of the equation in a sea of remakes and wish-they-had-never-been-mades, the original idea of the Na'vi people created by Cameron is refreshing. I can’t agree with the people who say this movie is an old idea with new visuals; The film stands for more than that, and money speaks louder than words. Word–of-mouth from this film should happily keep people in their 3D glasses.

Much has changed since the movie “Titanic” debuted in 1997. Theatre-goers can experience "Avatar" in multiple formats including 2D, 3D, and IMAX.

I saw this movie in 3D, and the anticipation of what would be flying out of the screen was worth the extra dough!! I suggest seeing "Avatar" in 3D while you can. I don’t know about you, but I won’t be buying a 3D TV anytime soon. If you can appreciate the movie for what it is, an action blockbuster filled with creative creature and lush landscapes, you will enjoy the experience. In the end, isn’t that what movies are all about anyway?

Cameron’s "Avatar" set the standard for blockbusters from now on. This is the season where the Oscar indie-flicks reign supreme, and the winter months don’t usually see movies with huge budgets; "Avatar" maintained a rumored $300-500 million budget. I have a feeling “It’s no Avatar” will be a widely used phrase to characterize a movie that just doesn’t impress the way "Avatar" has for present audiences and critics. Until we can start tasting movies, I think "Avatar" has laid the map outlining the directions all new movies will ultimately have to follow. It looks like James Cameron has sunk the Titanic yet again, but either way, he wins.

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