Wednesday, March 31, 2010
20 Years of Turtle Power
The Heroes in the Half-Shell are almost old enough to drink! "Teenage Mutant Ninja Turtles: The Movie" is celebrating its 20th anniversary this week. It's hard to believe that 20 years have gone by since our favorite turtles and a friendly rat appeared on the silver screen. The success of the movie was due to the growing popularity of the TV cartoon back in the early 90's. I still have episodes of the cartoon series on tape somewhere. I also have not one, but two copies of the movie (ON VHS OF COURSE).
When I was growing up, the "Turtles" were "IT" for young boys. You could venture to tons of schools across the country and find Turtle shirts, hats, lunch boxes, pencils, and even pajamas. I can still remember a kid in my kindergarten class wearing his Leonardo pajamas to school one day. It was enough to make Superman himself jealous. I can remember showing up with my Superman pj's and cape, and wishing my mom had gotten me a Michaelangelo outfit instead.
Media marketing has evolved today thanks to popularity of shows/movies like "Teenage Mutant Ninja Turtles" back in the late 80's and early 90's. We've even seen the turtles themselves evolve with a new spin on the cartoon, video game, and a new live-action movie planned.
I will be in line to check out the latest installment of the "Turtles." If anything, it will give me a chance to take my nieces to something that was popular when I was their age. Thanks, "Ninja Turtles," for making my childhood "AWESOME." I still wish I had that pair of pajamas.